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Top Trends in Web Design for 2023

Web design is constantly evolving, and it’s essential to keep up with the latest trends to create a website that stands out. As we look ahead to 2023, there are several web design trends that are expected to take centre stage. In this article, we’ll take a closer look at these trends and how you can incorporate them into your website.


Minimalism has been a popular trend in web design for several years now, and it shows no signs of slowing down. In 2023, we expect to see even more websites embracing minimalism, with clean, simple designs that prioritise function over form.

To incorporate minimalism into your website, focus on using plenty of white space, simplifying your colour palette, and using typography in a bold, simple way. Keep your navigation menus and other elements as streamlined as possible to create a clean, uncluttered look.

Dark Mode

Dark mode has been a popular feature on mobile devices for a few years now, and it’s finally making its way to desktop websites. In 2023, we expect to see more websites incorporating dark mode, which can be easier on the eyes and help conserve battery life on mobile devices.

To create a dark mode version of your website, focus on using dark colours for your backgrounds and text, while still maintaining a high level of contrast for readability. You may also want to consider adding a toggle switch or automatic detection to allow users to switch between light and dark modes.

Video Backgrounds

Video backgrounds have been a popular trend in web design for a few years now, but in 2023, we expect to see them used in even more creative and engaging ways. From full-screen videos to subtle animations, video backgrounds can add a dynamic element to your website and help to tell your brand’s story.

When using video backgrounds, it’s essential to keep the file size small to avoid slowing down your website. Consider using short, looped videos that convey your message without overwhelming your visitors.

3D Graphics

With the rise of AR and VR technologies, 3D graphics are becoming more prevalent in web design. In 2023, we expect to see more websites incorporating 3D graphics to create immersive, interactive experiences for their visitors.

To incorporate 3D graphics into your website, you may need to work with a professional designer or developer. However, there are also several 3D design tools available that allow even novice designers to create 3D graphics for their websites.

Custom Illustrations

Custom illustrations are an excellent way to add a unique, personal touch to your website. In 2023, we expect to see more websites incorporating custom illustrations to create a more playful, whimsical feel.

To create custom illustrations for your website, consider working with an illustrator or using illustration tools like Procreate or Adobe Illustrator. Focus on creating illustrations that match your brand’s personality and message, and don’t be afraid to experiment with different styles and techniques.

In conclusion, these are the top trends in web design for 2023 that you should be aware of. By incorporating these trends into your website, you can create a website that is both visually appealing and functional, helping you to stand out from the crowd. Remember to keep your website’s goals and audience in mind as you design, and always prioritise user experience above all else.

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